Never doubt the power of a dedicated fan base!
Thanks to a fan-driven social media campaign, Mariah Carey’s 2001 Glitter album topped the iTunes charts. (17 years after it’s original release!) The surge in sales is owed to a fan campaign that started on Nov. 9 with the hashtag #JusticeForGlitter. Mariah’s fans (The Lambily) have been encouraging people to buy the album, which was released in 2001. According to Twitter, there have been more than 37,000 tweets using the #JusticeForGlitter hashtag. This caused the album’s sales to skyrocket 8,374% in U.S. album sales, according to preliminary sales reports to Nielsen Music. In the last six days (Nov. 9-14), the album sold 3,000 copies.
Ready for some nostalgia? The album, which also doubles as the soundtrack to the Carey’s film of the same name, was released in 2001 and debuted and peaked at No. 7 on the Billboard 200 chart and has sold 661,000 copies in the U.S. through Nov. 8. Basically, the movie and its soundtrack were a flop by Mariah’s standards.
Mariah’s still got it, dahhhling!