Little Mix are receiving praise for the body-positive message in their latest music video ‘Strip’.
The new track sees the pop group pose naked with words including “ugly”, “slutty” and “fat” written all over their bodies. Its lyrics include: “Jiggle all this weight, yeah you know I love all of this / Finally love me naked / Sexiest when I’m confident”.
In a post on Instagram, the band said they wrote the song to “encourage and empower people to be who they are”.
“We have loved sharing all these incredible, inspirational women and their stories with you. And we have a little surprise A few months ago, we invited all the women to be a part of our brand new music video for #Strip,” they said.
“Strip is a really special song from LM5, it’s all about standing proud and we wrote it to encourage and empower people to be who they are. We were lucky enough to have the amazing @rankinarchive bring our vision to life in partnership with @youtubemusic! We co-directed this video and are so incredibly proud of it.”
Speaking to the BBC about the new song, Jesy Nelson said: “We’re talking about stuff we’ve wanted to speak about for ages.
“We’ve all suffered from body confidence and negative comments, and up until now we didn’t really have a song we felt addressed everything we needed to.”
Little Mix’s message has been embraced by fans, with many using the hashtag #StripForLittleMix to share their stories of empowerment.